This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been studied: "hard ware" and "human ware" attributes of a south Spain destination. A theoretical model is tested on a sample of tourists using structural equations modeling. A positive relationship is detected between the variables. From a practical point of view, recommendations were made on the importance of destination image attributes such us "hard ware attributes" and "human ware attributes" that generate favorable word-of-mouth recommendations and revisit intentions.Keywords: Perceived destination image, customer satisfaction, destination loyalty, corporate image, tourism. ResumenEl presente estudio trata de explorar las relaciones entre los atributos percibidos del destino turístico, y las variables satisfacción y lealtad. Con el fin estudiar dichas relaciones dos grupos de atributos percibidos in situ en relación a la imagen del destino se han analizado ("hard ware" y "human ware"). El modelo de ecuaciones estructurales es probado en una muestra de turistas de un destino del sur de España, detectándose relación positiva entre las variables. Recomendaciones sobre la importancia de la gestión de los atributos del destino e implicaciones para el sector se comentan en las conclusiones.Palabras clave: Imagen del destino, satisfacción, lealtad, turismo, atributos del destino.