Globalization and the changes in the technological and social industries have facilitated international mobility in such a way that the distinctions between tourism and other forms of mobility closer to migration have practically become blurred. Improvements in digital communication have promoted people’s search for a better quality of life in terms of health, work, leisure, and other aspects. New forms of communication have started to gradually displace the more conventional media. In this context, private companies, entrepreneurs, and public entities have grown aware of the importance of digital communication to achieve a greater scope in their population attraction policies. In this context, the present study aims to identify which digital communication strategies are used to generate interest and attraction to the destination. In our Systematic Literature Review (SLR), we examine the relationship between the terms “lifestyle migration” and “digital communication”, obtaining 294 articles found in Web of Science (WOS) and Scopus. After the analysis, we found 16 potential articles that were linked to the research objectives. The results of the methodology are classified according to the different digital communication actions identified, namely (i) Social Network Relationship; (ii) Digital Marketing, and (iii) Virtual Reality and Augmented Reality. Therefore, this this study contributes to link lifestyle migration and digital communication to destination management offices, companies and entrepreneurs. The paper finishes with a discussion of theoretical and practical implications of research on digital communication strategies in the field of long-stay tourism.

The implementation of data collection and analysis actions can improve the effectiveness and decision making on digital marketing strategies. The aim of this research is to find out which digital marketing actions are carried out by some companies and to be able to link them with big data applications directly or indirectly. The methodology of this study is a case study in which the following companies are chosen: Hawkers, Netflix, Marriott, GDV Mobility, Getlife, and Freshly Cosmetic. This chapter confirms the use of some applications based on the extraction, analysis and understanding of large amounts of data to make the best decision in their digital marketing campaigns.

No abstract

Data mining and analysis is consolidating as a crucial practice in economic, educational, social, and business sectors. In this context, this study aims to identify and categorize the main strategies, metrics, and concepts that are derived from big data analytics (BDA) and marketing analytics (MA). This study follows a systematic literature review (SLR) of important scientific contributions made so far in this research area. The authors have identified through this study 13 key concepts related to big data analytics and 13 related to marketing analytics, which are classified and categorized according to their application in technologies or actions in digital marketing. The chapter concludes with a discussion between theoretical and practical implications on the results for future researchers.

New learning techniques and technologies cause a further increase in innovation in methodological areas in higher education. This chapter analyzes the most relevant innovation methodologies in educational fields through a systematic literature review. Afterwards, a classification is made in which they are divided according to their main characteristics in which the authors distinguish competence learning, ICT, active and reflexive learning, flexible groups, and real contextualization.