The present study contributes to the current localization literature by revealing the effects of localizing cultural values on tourism destination websites on users’ destination image and willingness to travel. Reporting on two tests, the first is an analysis of the depiction of cultural values on 48 New Zealand, 36 Indian, and 46 Chinese destination sites. Results indicate significant differences in the cultural values exposed among the three countries. The second study reports on an experiment requiring 400 New Zealand participants to visit four versions of a fictitious experimental destination website. Commensurate with motivations for holiday tourism, results indicate that the depiction of incongruent cultural values to a target audience on destination websites generates a more positive destination image and greater willingness to travel, contradicting the current localization literature. Finally, managerial implications are also discussed.
Purpose Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and utilitarian business applications. While available literature to-date focuses mainly on technological development and applications, this paper aims to address the resulting research gap by investigating listeners’ perceptions towards music composed by AI. Design/methodology/approach First, an online survey was conducted with 446 respondents and compared perceptions of music professionals (n = 72) and non-professional listeners (n = 374). Following this, a 2 × 2 laboratory experiment was conducted, where 86 participants listened to songs composed by AI but were presented different narratives regarding the composition process (human versus AI). Findings Overall, results from the online survey indicated a rather negative perception, low purchase intention for AI music and a negative credibility perception of musicians using AI. Findings from the experiment indicated no significant differences between the groups, suggesting that the awareness of the use of automation did not influence the perception towards the music. Originality/value This paper contributes by highlighting the current perception of both listeners and music professionals towards the application of artificial creativity in music composition. Furthermore, it contributes to the existing literature on artificial creativity applied in music, by providing evidence of its impact on listeners’ perception. Results reveal the importance of further investigation on the topic.
IntroductionT he Gulf Arab region has undeniably embraced Internet, mobile, and collaborative technologies, and the population is increasingly engaging in the new "information economy." This is reflected in information technology infrastructure; high penetration rates for mobile usage, social media, and Internet services; and e-Government Readiness (Bitar, 2015;Davis & Quinn-Cane, 2014
The objectives of this study are firstly, to explore cultural values of South Korean websites; secondly, to investigate whether multinational companies take a standardized global web strategy or culturally localize website contents for foreign markets; and lastly, to examine whether a regionalized web strategy can be used for countries that have low cultural distance. Content analysis was conducted to measure and explore website localization efforts by South Korean local companies, and U.S. and Japanese multinational enterprises in their home markets as well as in their host markets when localizing web content for South Korean B-to-C e-commerce markets. The findings from the study revealed that Korean cultural values are reflected on their local websites, that U.S. multinational firms are not culturally adapting their websites for Korean consumers, and that Japanese multinational corporations follow a standardized website strategy for Korean online shoppers.
Abstract. In on-line purchases process, the consumer can experience the information overload state. This paper deals about the affective answers of the customers of e-commerce to this phenomenon, which represents the behavior of the consumer on influence of an exceeding number of information its capacity of individual processing. The adopted methodology had an exploratory-descriptive character. The first phase has used a qualitative perspective, resulting in the construction of the scale used in this study. The second part, a survey was conducted, and its objective was to verify opposing theoretical relations from searched literature. In this way, multivariate statistics techniques had been used, with prominence in the structural equations modeling. The conclusions had indicated that the theory of information overload for traditional commerce is partially valid for e-commerce and the premise that the confusion feeling is the predictor of the satisfaction level reduction of the consumers under influence of the information overload is deconstructed.
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