No abstract

Previous research has shown that negative attitudes towards immigrants and support for anti-immigrant parties are observed both among those experiencing relative deprivation and those experiencing relative gratification (so called v-curve). Whereas the effect of relative deprivation is intuitive, the effect of relative gratification is more difficult to explain. Why would economic prosperity provoke negative attitudes towards immigrants? We first present correlational (Study 1) and experimental (Study 2) support for the v-curve. In Study 1, in a national Swiss referendum, a higher percentage anti-immigrant voting was found in cantons with relatively lower and relatively higher relative disposable income. In Study 2, in a hypothetical society, more opposition to ‘newcomers’ joining society was found among poor or above average wealth group members than among those in a moderate wealth group condition. In Study 3, we replicate this finding and also show that opposition to immigration is higher for all wealth groups when societal inequality is growing rather than declining. In a final study, we examine different forms of relative gratification and mediators of the relationship between relative gratification and opposition to immigration (i.e., identification, collective self-definition as competent and cold, and fear about future wealth). Only fear about future wealth mediates this relationship. We conclude that, paradoxically, relative gratification effects are partly due to the fear of future deprivation.

Societal inequality has been found to harm the mental and physical health of its members and undermine overall social cohesion. Here, we tested the hypothesis that economic inequality is associated with a wish for a strong leader in a study involving 28 countries from five continents (Study 1, N = 6,112), a study involving an Australian community sample (Study 2, N = 515), and two experiments (Study 3a, N = 96; Study 3b, N = 296). We found correlational (Studies 1 and 2) and experimental (Studies 3a and 3b) evidence for our prediction that higher inequality enhances the wish for a strong leader. We also found that this relationship is mediated by perceptions of anomie, except in the case of objective inequality in Study 1. This suggests that societal inequality enhances the perception that society is breaking down (anomie) and that a strong leader is needed to restore order (even when that leader is willing to challenge democratic values).

The assumption that populist right‐wing parties (PRWPs) thrive when the economy slows down is remarkably pervasive. What is often neglected is evidence showing PRWPs can thrive in times of economic prosperity. To examine this, we conducted an experiment in which participants were exposed to different appraisals of the future of the national economy and were subsequently asked to evaluate an anti‐immigration speech (Study 1). Results showed stronger anti‐immigrant sentiments when the national economy was presented as prospering rather than contracting. We then analyzed speeches by PRWP leaders who secured electoral victories during economic prosperity (Study 2) and found that these leaders encourage a sense of injustice and victimhood by portraying ordinary citizens as the victim of an alliance between powerful groups (the elite) and less powerful groups (refugees, immigrants, minorities). More specifically, Study 2 showed that PRWP leaders are crafty identity entrepreneurs who are able to turn objective relative gratification into perceived relative deprivation. We conclude that it is hence problematic to treat PRWP support as evidence of “resonance” with public sentiments and urge PRWP scholars interested in supply‐side factors to engage with the social identity literature on leadership, followership, and social influence.

Policy makers can use four different modes of governance: 'hierarchy', 'markets', 'networks' and 'persuasion'. In this article, it is argued that 'nudging' represents a distinct (fifth) mode of governance. The effectiveness of nudging as a means of bringing about lasting behaviour change is questioned and it is argued that evidence for its success ignores the facts that many successful nudges are not in fact nudges; that there are instances when nudges backfire; and that there may be ethical concerns associated with nudges. Instead, and in contrast to nudging, behaviour change is more likely to be enduring where it involves social identity change and norm internalisation. The article concludes by urging public policy scholars to engage with the social identity literature on 'social influence', and the idea that those promoting lasting behaviour change need to engage with people not as individual cognitive misers, but as members of groups whose norms they internalise and enact.