This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively predict their frequency of self-broadcasting on their smartphones. The results suggest that 85.2% of college students self-broadcast at least once a month by updating their status on SNS and students are likely to self-broadcast within their network. Most students set their profile privacy setting as private or semi-private. But privacy setting does not affect self-broadcast frequency.

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This paper examines the AIDS Coalition to Unleash Power (ACT UP), a non-governmental organization within the larger HIV/AIDS movement. ACT UP is examined through the lens of new social movement network theory (Atkinson, 2009). Using constitutive rhetoric (Charland, 1987), the narrative capacities of the rhetorical strategies that appear to be embodied on ACT UP’s Web site are reviewed. The impact that ACT UP has on health and social policy globally has wide reaching ramifications, making the current investigation into its rhetorical strategies viable and important. The findings suggest ACT UP employs constitutive rhetoric to affect a viable narrative capacity in its network.

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