Abstract:Innovative solutions are often conjured as a key factor for companies to come closer to the goal of ecological sustainability. Furthermore, proactive eco-innovation activities can encompass competitive advantages. Companies are therefore well advised to tap any available source of innovation. However, although employees' innovative capacity has often been described, to date, their manifold potentials for eco-innovation processes have hardly been examined in detail. The overarching research questions guiding this conceptual paper are why and how employee participation in eco-innovation processes can entail environmental and competitive advantages for companies. The authors introduce the concept of employee-driven eco-innovation (EDEI), defined here as ordinary employees' voluntary engagement in innovation activities within an organizational context that, intentionally or not, lead to environmental improvements. This paper complements previous literature on employee-driven innovation (EDI) by applying it to the specific case of eco-innovation. In this context, employees' comprehensive environmental competences resulting from "tacit knowledge", "private consumer experience" and "green identity" are taken into account. In addition, we delineate critical intra-organizational factors for EDEI activities and illustrate green employees' specific requirements in this regard.

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Research on green identity work has so far concentrated on sustainability managers and/or top-management actors. How lower-level green employees cope with identity tensions at work is, as yet, under-researched. The paper uses an identity work perspective and a qualitative empirical study to identify four strategies that lower-level employees use in negotiating and enacting their green identities at work. Contrary to expectations, lower-level green employees engage substantially in job crafting as a form of identity work despite their limited discretion. In addition, the study demonstrates that lower-level green employees make use of identity work strategies that uphold rather than diminish perceived misalignment between their green identities and their job context.

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