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Abstract. We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.

Media provide the public with information related to the European Union which may alter individuals' perceptions, ultimately resulting in changes in performance evaluations of the EU. Knowledge gains may be an important mediator in this process. We present data from a study in the context of the 2016 Bratislava summit in which the Heads of the Union's governments discussed the outcome of the Brexit vote and the EU's future. A panel survey assessed the relationship between exposure to media content, event-related knowledge gains, and changes in attitudes towards the European Union. Our results show that when attending to news about the summit, citizens attain event-related knowledge which negatively affects EU performance evaluations. We discuss our findings in light of the role media play in informing the European citizenry.