When the national mass media experiences a significant decline in circulation, this is not the case with Jawa Pos Newspaper, a regional newspaper in East Java. Circulation of newspaper sales both retail and subscription as well as advertising revenue declines, but the decline in Jawa Pos is not as deep as other newspapers. Losing to the speed of publication compared to online media, but choosing to concentrate on presenting local content, through what is referred to as hyperlocal journalism, which cannot be fulfilled by other online and newspaper media, as well as focusing on segments of readers who have worked and are economically established, making Jawa Pos' business performance, in general, remains excellent.

Disruption in information technology has caused newspapers experiencing a significant decline in revenue in terms of the number of customers and advertising. However, the efforts of print media companies in Indonesia to expand their customer base and revenue by expanding into online media platforms have not found the right business model because of a number of constraints on the media industry's business environment in the country. Characteristics of mass media products and consumers that are distinctive compared to other products make the management of media companies have to take a different strategic approach in maintaining the survival of their business in the future. The unpreparedness of human resources who are still strong in their "print" mindset and information technology infrastructure are obstacles. The character of media consumers who still view online information as a product that should not be paid is also an obstacle. Meanwhile, the cost of differentiating information production is high amid the offer of social media platforms that aggregate information in abundance and free of charge.

In general, it is concurred that the print media industry is an industry category that is currently sunset with its product life cycle is decreasing. Moreover, the Covid-19 pandemic condition since March 2020 in Indonesia has forced media businesses to suffer even more. However, on Saturday, July 4, 2020, Surabaya city has a new daily media published, namely “DI's Way Daily”. The figure behind it is Dahlan Iskan, a media figure known as the pioneer of Jawa Pos Daily. DI's Way brings several differentiating attributes to its product. With a simple case study method, this paper aims to examine the resilience of this daily from the perspective of hyperlocal content production strategy (hyperlocality) and entrepreneurial journalism. A local content strategy is insufficient to make the media business sustainable as it needs to be accompanied by entrepreneurial journalism.

Property development, especially landed houses, is taking place around the Surabaya Outer West Ring Road (JLLB) infrastructure plan. These days, there are dozens of new residential areas in the border area of Western Surabaya and Southern Gresik, East Java Province, Indonesia, utilizing JLLB’s plans and physical progress. Property marketing activities around JLLB Surabaya cannot be separated from the entrepreneurial orientation and entrepreneurial marketing of property developers in Greater Surabaya. Taking the momentum of property business opportunities, measurable business risks, long time-held land resources around JLLB, and offering future value property investment for consumers are entrepreneurial marketing and entrepreneurial orientation practices that property developers have successfully carried out on the border of Western Surabaya and Southern Gresik.

This research discusses the existing marketplaces in Indonesia. The purpose of this research is to determine the effects of Social Influence on Behavioral Intention and Perceived Usefulness on Attitude in a marketplace. This study is quantitative research with a causal design, with 304 respondents from Surabaya. There are 9 variables in this study, namely Perceived Usefulness (PU), Perceived Enjoyment (PE), Perceived ease of use (PEOU), Trust in the mvendor (TR), Social influences (SI), Satisfaction (SAT), Usage behavior (USE), Behavioral intention (BI), and Attitude (ATT). The results show that Social Influence has a positive effect on Behavioral Intention, while Perceived usefulness is not proven to affect Attitude.