A market study on mobile applications was conducted in Bogotá, Colombia. Surveys were applied to university students, the results were analyzed and the characteristics that users take into account when downloading and using mobile applications were frequently identified. In addition, the groups of mobile applications most used by users are determined, these were in order to provide valuable information to developers who create mobile applications which are more likely to achieve success in the market and help to solve the needs that day to day are presented by users. The results are contrasted with similar studies carried out in other countries, in order to compare their behavior and trends of users regarding downloading and usage of mobile applications in various countries.