This paper presents the findings of an exploratory research which examines the antecedents and behavioural outcomes of memorable tourism experiences (MTEs) from Australian travellers' perspectives. 35 in-depth interviews were conducted with a purposive sample of frequent Australian travellers. Inductive content analysis of the transcripts revealed 9 antecedents of MTEs of which eight represent the cognitive domain-perceived meaningfulness of the experience, perceived opportunities to encounter authentic local experiences, perceived significance of the experience, perceived novelty of the experience, perceived opportunities for social interactions, perceived serendipity and surprises encountered during the experience, perceived local hospitality and perceived professionalism of local guides-and the last theme represent the affective domain i.e. various emotions such happiness and excitement associated with MTEs. Analysis also revealed that novelty seeking travellers do not intend to re-visit the same destination despite they have had a memorable experience but they tend to recommend MTEs to others. These findings provide important managerial implications for destination marketing organizations (DMOs).
This paper presents the findings of a research intended to develop a reliable and valid measurement instrument for memorable tourism experiences from the perspectives of more regular and typical leisure-oriented travellers. The exploratory stage involved data analysis of 100 travel blog narratives and 35 in-depth interviews and the subsequent quantitative stage gathered data through a survey of 700 respondents who had visited some of the major tourist sites in Australia. The study confirmed a reliable and valid MTE instrument having 34 items across the ten experiential dimensions: authentic local experiences; novel experiences; selfbeneficial experiences; significant travel experiences; serendipitous and surprising experiences; local hospitality; social interactions; impressive local guides and tour operators; fulfilment of personal travel interests and affective emotions. However, the relative importance of these dimensions can differ according to the destinations and travellers' demographic characteristics. The results provide important managerial implications for destination marketing efforts.
These findings suggest the development of educational scholarships, as well as policies that better support equity in the workplace, to address Saudi nurses' level of job satisfaction. The generally positive impact of cultural and religious beliefs is also highlighted in this study.
Purpose -The purpose of this paper is to uncover the dimensions that form the construct of switching barriers for retail banking customers in the Chilean banking industry. Design/methodology/approach -The investigation was divided into three stages: Stage 1: literature and existing research review, Stage 2: qualitative focused interviews, and Stage 3: survey including pre-test, pilot survey, and main survey. Findings -The research results uncovered the existence of a five-factor structure measuring switching barriers. Three factors were associated with positive or more reward-based switching barriers (organizational credibility, value congruency, and relational value) and two factors accounted for negative or punitive switching barriers (difficulties of switching and lack of attractive alternatives). The study also showed that Chilean customers perceive banks as using more punitive switching barriers rather than rewarding ones. Originality/value -The study attempts to validate the findings of past research in the case of South America.
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