In the last ten years, researchers have pointed out the development of new ideas of innovation in manufacturing enterprises. Among the most explored approaches to innovation is constant interaction with customers. The study was anchored on the General Theory of Innovation (GTI). The target population was senior managers of all the 710 manufacturing companies in Nairobi and the surrounding areas. To determine the sample size, the statistical formula suggested by Mugenda and Mugenda (2003) and Saunders et al. (2009) was used to arrive at a sample size of 274. The researcher employed a stratified simple random sampling technique based on the sub-sector of manufacturing enterprises. Data were collected through a structured open and closed-ended questionnaire. Before embarking on data collection, the instruments were piloted to ensure they were valid and reliable. The study established a positive relationship between marketing advancement and performance (β =0.712, p-value=0.00<0.05). The study recommended that managers of manufacturing enterprises in Kenya ought to endeavor to enhance their online presence, specifically on social network platforms, to improve better customer responsiveness towards complaints and compliments of their products. Policymakers such as the government of Kenya should provide a better trading environment, especially on dumping cheap substandard products in the market to enhance the performance of local manufacturing enterprises.

IntroductionLogistics management is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flows and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements. Logistics management activities typically include inbound and outbound transportation management, fleet management, warehousing, materials handling, order fulfillment, logistics network design, inventory management, supply/demand planning, and management of third-party logistics services providers (David, 2011). Tilokavichaian and Sophatsathit, (2011) assert that effective logistics management provides the right product in the right place at the right time hence the reason why it has received much attention over the past decade from practitioners and governments as it improves overall firm performance.Supply chain logistics is that part of a firm's resources including all assets, competencies, organizational processes, firm attributes, information, knowledge, etc. Which allow the firm to conceive and implement strategies that improve efficiency and effectiveness (Barney, 1991). Logistics management has been widely studied and measurement scales have been developed to link logistics management with competitive advantage and superior firm performance (Zhao, 2001). These studies found that logistics activities affect performance with regards to revenue enhancement as well as cost

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