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In the cultivation of strawberry plants using an elevated bench system, we studied methods of raising plantlets with the aim of reducing labor time and nursery facility requirements. First, the direct-planting of strawberry cuttings produced in a plantlet production facility was investigated. The rate of root establishment was increased under cold treatment and the total yield was similar to that obtained in a conventional nursery. Second, runner plantlets produced from fruit-harvested plants were planted directly in the bench. This achieved a similar level of productivity compared with conventional nursery runner plantlets and runner plantlets from a plantlet-producting facility. However, it was not possible to avoid missing plantlets using these methods. Therefore, the direct-planting of runner plantlets connected to fruit-harvested plants was tested, and this method increased the rate of root establishment and resulted in a similar yield to conventional nursery methods. These results indicated that the directplanting of such runner plantlets could reduce labor time and nursery facility requirements.