This research explores the effect of the sports education model implemented in physical education on college students' learning motivation and outcomes. The sports education model was compared with traditional physical education teaching as a control group. Participants were 60 college students in two classes. The ARCS (Attention, Relevance, Confidence, Satisfaction) Learning Motivation Scale, the Physical Education Affection Scale and a learning sheet were used for pre- and post-test comparison. Quantitative analysis was carried out on the post-test data using a dependent sample t-test and an independent sample t-test. The study found that: (1) the students in the sports education model group showed clear progress in learning motivation, affection, cognition and behavior, whereas the students in the traditional physical education group showed clear progress in cognition but no significant improvement in learning motivation, affection or behavior; (2) the sports education model group is clearly superior to the traditional physical education group in terms of learning motivation, affection, cognition, and behavior. This research shows that students are highly receptive to the sports education model, with a positive attitude and a high degree of motivation to learn to actively change their sports behavior. The sports education model brings several benefits: (1) it is an effective teaching method; (2) students' sense of responsibility, leadership and participation can be improved; (3) the preliminary homework and course structure descriptions take more time to compose, but can better guide students' motivation for learning physical education and can enhance teachers' professional growth.

The sport of baseball is one of the chief pillars of the American sports industry. Major League Baseball (MLB) is the oldest professional sports league in the United States. It has long since formulated comprehensive marketing strategies and global industry promotion approaches that have proved exceptionally successful. Accordingly, the study of MLB's marketing strategies and industry promotion approaches will be crucial for the development of baseball in China and the establishment of an industrial chain. This study employed the literature consultation method, the comparative analysis method, and the inductive method to analyze MLB's localized marketing strategies and development trends in China and obtained the following insights concerning MLB's promotion and industry development efforts in China: (1) MLB has used a “family sport” concept to promote baseball culture and employed a project culture approach to promoting the universal spread of the sport of baseball; (2) MLB has sought to join baseball with school sports as a means of developing baseball talent; (3) MLB has promoted its brand, established a baseball industry chain, and engaged in comprehensive market cultivation; and (4) MLB has strengthened baseball infrastructure and encouraged baseball's rapid development.

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