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Museums are major energy consumers amongst buildings, especially if they are housed in historical constructions. Museums usually present high energy demand for the air-conditioning due to their architectonical and structural characteristics, such as the presence of large exhibition rooms and open spaces. At the same time, temperature and humidity have to be strictly controlled in order to assure proper microclimate conditions for the conservation of the housed collections and adequate thermal comfort for visitors and personnel. Moreover, despite being subjected to architectural protection that limits most structural refurbishment interventions, these buildings must be adequate from an energy point of view to allow their reuse or continuity of use according to current quality standards, while retaining their heritage significance. In this awkward context, ground source heat pump working with high temperature terminals is proposed as a viable refurbishment solution. The use of shallow geothermal systems can improve the energy efficiency of the heating ventilation air-conditioning systems and, at the same time, increases the renewable energy source exploitation without affecting the indoor environmental conditions. However, after the interventions, the expected benefits and the sought-after limitation of energy consumption/cost may not occur for different reasons. In fact, even if the installed solution is working perfectly and properly designed, every effort will be in vain if adequate attention is not paid to the management of the plants during the operational phase. This document is meant to evaluate and compare the magnitude that invasive (i.e., technical interventions) and not invasive (i.e., energy management policies) actions respectively and their combined interaction, have on a museum. Through energy simulations it has been possible to quantify the effects that different interventions and energy management strategies had on an existing museum housed in an historical building, from energy consumption, energy costs and CO2 emission standpoints.