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A comparison of the main financial and economic indicators of agro-industrial enterprises engaged in the cultivation of oilseeds in Ukraine and the current trends in their development are determined.The analysis of investment attractiveness of domestic agro-industrial enterprises in cultivating oilseeds and the most investment-attractive domestic agro-industrial enterprises according to the results of the use of the method of graphic integration were engaged. Four variants of the integral indicator were calculated, provided that the investor's advantage is given to the market position and competitiveness of the company on the market, the profitability of the enterprise's activity, financial stability and independence, as well as the innovative potential of the investigated enterprise;the problems that cause the most negative impact on the level of their investment attractiveness were revealed and analyzed;a set of indicators that determine the investment attractiveness of the enterprise by the method of graphical integration were calculated; agricultural companies in three groups are analyzed: with high investment attractiveness, with average investment attractiveness and low investment attractiveness;the following general trends for all enterprises are highlighted:most of the indicators are in the middle and low attractiveness zone; the investment attractiveness graphs are approximately the same on a market position, mainly due to the influence of the external factor - the prevailing market demand; high profitability of sales due to the market situation; there is a potential very low innovation activity, almost no own development, using mostly borrowed innovation; high rates of financial sustainability, most enterprises carry out economic activities through self-financing, however, on the other hand, this indicates the problems related to the attraction of financing sources and lack of adequate support of the agro-industrial complex from the state the rating of investment attractiveness of domestic agro-industrial enterprises in cultivating oilseeds is constructed, in relation to different investor's goals, accordingly with the obtained values of the general integral coefficients were engaged.

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The challenges facing Ukrainian business in new socio-economic realities were considered. It was noted that the rapid pace of globalization and migration processes and the growth of the digital economy have increased the interest in business innovation and recruitment problems. It is emphasized that current problems should be seen as challenges for the revival and further dynamic development of business. It is revealed that the main challenges for Ukrainian enterprises are: the intensification of competition, especially in foreign markets, for the use of the resource potential of national economies and for markets; increased competition at the global level for labor, especially highly skilled, which is one of the reasons for the growing shortage of personnel in the domestic market; decreasing demand in the domestic market amid rising imports; high level of corruption; underdevelopment of industrial and social infrastructure, inefficiency of logistics; lack of knowledge and innovation of business; the dynamic growth of the digital economy (digitization). Ukrainian enterprises must respond to these challenges, first of all by technological modernization of their enterprises on an innovative basis, transition to creation of new productions and new types of products; involving employees through various motivational programs, in particular by investing in training and retraining through close collaboration with educational institutions at different levels of accreditation; increasing the capacity of the internal market by increasing the scale and efficiency of the business sector, which will be accompanied by a decrease in unemployment and an increase in real incomes, and by gradual import substitution; promising areas of business diversification; active use of digital technologies in business, unique software products which will provide indisputable advantages for increase of competitiveness.