The article presents the results of a study of the process of preserving the socio-cultural traditions of rural areas in the social practices of young people. The relevance of issues of social reproduction of traditional culture in the actions of the younger generation is important for the preservation of the identity of local and regional communities. It is a kind of counterbalance to blurring the boundaries of belonging to a social, national, and confessional group. Maintaining adherence to traditional values, lifestyle and the choice of rural settlements by young people for living, it ultimately opposes the processes of rural areas depopulation and ensures their sustainable development.

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