This chapter describes the general requirements for organically grown fruits (OGFs) for processing (ripe, healthy, clean and suitable), as well as the processes involved in the production of fruit juices (sorting and cleaning, stemming and stripping, crushing of the fruit, pretreatment of the mash, mash transport, juice extraction, and juice purification or clarification), dried fruit (mechanical and chemical pre-treatment of fruit, and drying), jellies and jams, and vinegar (through open fermentation, pumping process and submerged fermentation process) from OGFs. Methods for extending the shelf life of fruit juices, jellies and jams are discussed, and guidelines on the labelling of products are provided.

This chapter provides pointers for the successful marketing of organic products. Specific topics include: evaluation of the potential of the business (competitiveness and profitability), market analysis (market size and purchasing-related characteristics of the target customers), and marketing strategies (market penetration, market development, product development, diversification, product distribution and promotions).

This chapter discusses the principles and aims of organic plant protection, and describes the enhancement of biodiversity in orchards, monitoring of pest populations using traps, and heavy reliance on all natural antagonistic relationships between the pests and beneficial organisms as major components of the control strategy. Organic plant protection methods used for the following are outlined: major diseases (apple scab caused by Venturia inaequalis, apple powdery mildew caused by Podosphaera leucotricha, apple canker caused by Nectria galligena), flyspeck induced by Schizothyrium pomi, sooty blotch caused by Gloeodes pomigena [Phyllachora pomigena], fruit and storage rots, and pear rust caused by Gymnosporangium fuscum and pests (Panonychus ulmi, Aculus schlechtendali, Dysaphis plantaginea, Dysaphis spp., Rhopalosiphum insertum, Aphis pomi, Quadraspidiotus perniciosus [Diaspidiotus perniciosus], Cydia pomonella, Pammene rhediella, Grapholita lobarzewskii [Cydia lobarzewskii], Pandemis heparana, noctuid moths, Operophtera brumata, bud moths, leaf-mining moths, Zeuzera pyrina, Cossus cossus, Synanthedon myopaeformis, Anthonomus pomorum, weevils, Rhynchites aequatus, Anthonomus piri, Xyleborus dispar, Hoplocampa testudinea, Psylla spp., Phytoptus pyri [Eriophyes pyri], Contarinia pyrivora and Arvicola terrestris) of pome fruits; major diseases (viral and fungal diseases) and pests of stone fruits; major diseases (grey mould caused by Botrytis cinerea, powdery mildew caused by Sphaerotheca macularis, leaf spot and scorch caused by Mycosphaerella fragariae and Diplocarpon earlianum, angular leaf spot caused by Xanthomonas fragariae, red core caused by Phytophthora fragariae, and rhizome rot and leather rot induced by Phytophthora cactorum) and pests (Anthonomus rubi and Tarsonemus pallidus [Phytonemus pallidus]) of strawberry; major diseases (root rot caused by Phytophthora fragariae var. rubi; cane disease caused by Didymella applanata, Leptosphaeria coniothyrium, Botrytis cinerea and Elsinoe veneta; and grey mould caused by Botrytis cinerea) and pests (Byturus tomentosus) of raspberry; major disease (tendril disease caused by Rhabdospora ramealis [Septocyta ruborum]) and pest (Acalitus essigi) of blackberry; major diseases (American gooseberry mildew caused by Sphaerotheca mors-uvae and white pine blister rust caused by Cronartium ribicola) and pests (aphids, Cecidophyopsis ribis and Synanthedon tipuliformis) of currants and gooseberries; and major diseases and pests of bilberries. The mode of action, advantages and limitations of the most important pesticides (copper and sulfur fungicides, calcium polysulfide, paraffin oil, Granulosis virus, Bacillus thuringiensis subsp. kurstaki, azadirachtin, Quassia, pyrethrum-rotenone sprays, Ryania, soft soap insecticides and fatty acids) used by organic fruit growers are briefly discussed.