The article deals with the behavior of the linguistic personality in the modern information space. The main directions of pragmatic study are determined. A review of the interaction of linguistic personality and information flow in the communicative field is given. In the article we show how the modern linguistic personality chooses the source of information. We research the evaluation of the modern information. The article is based on actual and extensive statistical material. Linguistic personality in public communication reflects objectively existing features of the culture of information possession and can actively influence the development of linguistic community, increasing interest in various areas of social activity, which contributes to the formation of specific information spaces in the public communication space. The article emphasizes that in the context of globalization of the communication space in the Internet environment it becomes obvious that the view of many processes and phenomena in both socio-political and cultural, economic, etc. areas and their assessment have changed significantly, and the ability to manage information flows has been transformed.

The article analyzes the current situation of digitalization in education, considers the characteristics and features of the transition to digital culture, presents the main levels of transformation of the concept of “digital culture” in the aspect of humanitarian knowledge, and identifies the main vectors of the formation of the studied type of culture. In this article, the authors aim to highlight some issues of pedagogical communication in the context of digitalization of the educational environment and the place and role of humanitarian knowledge in it. The digital space provides the teacher with ample opportunities for dialogue with the student. The task of the teacher in this case is to meet the cultural needs of students, to have the skills to work with information resources. The task of humanitarian education now is to fill the niche of dubious educational resources with interesting and professionally correct content, to form an objective attitude to the humanitarian component of education in society.