Consumer Vulnerability is a phenomenon used to explain the powerlessness of consumers in marketplace interactions. Comprehension of different areas of vulnerabilities that consumers face in the modern marketplace is a central and broadly discussed topic in current literature. Further, the majority of current studies on Consumer Vulnerability focus on consumer demographics, such as income, age, education, minority status, and area of living. However, the field lacks studies on possible causes, victims, and effects of consumer vulnerability in consumption contexts. Thus, this systematic literature review was conducted to fill the extant knowledge gaps and identify research areas related to vulnerability with specific consumer groups and reasons. Based on a comprehensive review protocol, 60 papers selected from 750 articles, were reviewed using the mixed-method approach. Further, primary study selection was done on the grounds that the articles; were published within the 2005-2020 period, relevant to the field of Consumer Vulnerability, published in English, have more than 3 pages in the paper. The findings of the study revealed five areas of consumer vulnerability; namely, Online Consumer

Understanding variety of areas of vulnerabilities that Adolescent Consumers are facing in today's market place is very important and broadly discussed topic within the current literature. However, desired research findings do not exist to figure out what exactly Adolescent Consumer vulnerability refers and actual vulnerabilities, adolescents are facing via socialization. Within this backdrop, this systematic literature review conducted to fill those existing knowledge gaps and identify suitable research areas and future prospects within the field of Adolescent Consumer Vulnerability from Socialization perspective. A careful examination of 40 papers, published within 2005-2020 period led to the identification of five research areas with current importance. Thus, the study revealed how; Peers, Parents, TV Advertising, Online context and Retailers, influence on Adolescent Consumer Vulnerability. Finally, the review results highlighted the existing knowledge gap of moderating role played by socio demographic structure on the direct relationship between Socialization Agents and Adolescent Consumer Vulnerability.