Near itinerant cubic bulk CoV2O4 is at variance with other spinel vanadates by not showing orbital ordering down to low temperature, albeit it displays fragile anomalies related to spin, and lattice structure, signaling a spin/orbital glass transition around 95 K. We investigate tetragonal-like epitaxial CoV2O4 films on SrTiO3 and (La0.3Sr0.7)(Al0.65Ta0.35)O3 substrates that exhibit pronounced signature of spin reorientation transition from to a/b plane around 90 K unlike its bulk counterpart. Using in-plane and out-of-plane magnetic measurements, we demonstrate the intricate link between Co2+ and V3+ sublattice magnetizations that give rise to anisotropic magnetic switching. In-plane magnetic measurements reveal a wasp-waist shaped M(H) loop below reorientation transition temperature, while the out-of-plane follows antiferromagnet-like M(H) response. The wasp-waist shaped feature could be linked to in-plane spin-canted (anti)ferromagnetism induced by canting away of V-spins away from antiferromagnetically coupled Co-spin direction below reorientation transition temperature. Further, we uncover the evidence for slow relaxation over a period of ∼104 s at 20 K and memory effect that indicates the possible existence for magnetic glassy phase in the low temperature regime. Using epitaxial strain as a control knob, our results inspire future study to manipulate orbital states, spin texture and itinerant electron character in tailored CoV2O4 films away from cubic lattice symmetry.

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