To become "flexible" is the equivalent of becoming successfully for almost any firm -the activities based on old and traditional product "recipes" are, obviously, excluded. But, in the framework of a global economy crisis, the statistics seems to prove that flexibility is no longer enough in order to avoid troubles. At the same time, another statistics prove that almost 80% of the products are failing at their first release on market. The paper presents a genuine marketing aggregate indicator "The Product's Anticipated Success Ratio", special developed to help the true "agile" enterprises to face -throughout their product concept developing -the challenge of an increasing turbulent global market. Through the main factors had in view inside of that indicator modeling example was the used material -as a friendly environmental approach. To reach this purpose, an assessment questionnaire was used as tool for a market inquiry, on a sample of twelve textile Romanian industrial enterprises.

This paperwork is trying to achieve some of theoretical and practical objectives concerning the "agility" concept: to make the differences operational, and to ensure the present surviving and the future development of economical activities in a, more and more, turbulent business environment. Also, the paperwork comes to display a genuine aggregate indicator "Advertising Efficiency Ratio", special developed to help the market players to face-throughout their advertising process-the challenge of a noisy and, more and more, turbulent global market, having also in view the green marketing approach.

Among production volume, productivity, economic efficiency and labour safety, always there is an unspoken conflict: a high level of productivity-related to a maximal availability and efficiency-makes sometimes to neglect entirely the fundamental aspects concerning the labour safety and environmental preservation, or, more often, to have little consideration to them. This is the reason of the present study, which tries to connect-in an integrated manner-all these factors by using a genuine concept: the safety breakeven point. The practical applicability of this new concept is proofed throughout a case study, which was developed on the basis of a Romanian textile firm.