Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers' attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products. JEL
Currently, market behaviour, including the food behaviour of consumers, shaped in societies is largely a consequence of civilizational and cultural development and the ongoing globalization process. The aim of this article is to discuss the impact of globalization on the food behaviour of consumers based on secondary sources of information published over the period of 1995-2017. The article shows theoretical aspects of globalization and the food behaviour of consumers, the globalization phenomenon in the contemporary world and the impact of globalization on the food behaviour of consumers. Across the studies covered by this paper it was found that the impact of globalization on the food behaviour of consumers is visible in such behaviour as buying food in supermarkets, eating in fast food restaurants, looking for both comfort in eating and unique experiences. However, it has also been indicated that globalization influence on creation of some moves and attitudes against it, such as preferring domestic or ecological products, slow food ideas or actions in the field of food safety.
The main purpose of this research is to investigate the phenomenon of ethnocentrism in the food behaviour of Poles as a possible determinant of the development of short supply chains. For this purpose, primary and secondary tests were carried out. The primary studies examine the level of ethnocentrism in the food behaviour of Poles, while secondary data analysis focuses on finding a relation between this phenomenon and the development of short supply chains. The primary source of the survey consists in the results of an online and distributed survey covering the whole of Poland. A total of 660 people took part in the study. The main secondary sources used in the work include the latest publications in peer-reviewed scientific journals. Across the studies covered by this paper it was found that ethnocentrism is clearly observable in the food behaviours of Poles and it might have significant influence on the development of short supply chains. Keywords: ethnocentrism; short supply chain; food behaviour
The social, economic and technological changes that have occurred in the last decade have substantially altered consumers’ eating behaviour. The objective of this study was to identify and describe cocooning as a new phenomenon in the food choices of Polish consumers and the factors that shape it, with particular stress on the possible impact of the COVID-19 pandemic on this trend. For this purpose, primary and secondary tests were carried out. The primary studies examine the level of cocooning in consumer’ food choices, while secondary data analysis focuses on finding a relation between this phenomenon and the COVID-19 pandemic. The direct research was conducted by means of the survey method on a sample of 660 Poles in 2018. The survey carried out among Poles has shown that cocooning is rather poorly noticeable in the eating behaviour of consumers. This trend is observable predominantly in the behaviour of young people who are rather highly educated city residents; however, this depends on the type of activity related to cocooning. On the basis of secondary research, it has been shown that anxiety and a disturbed sense of public and social security are one of the most important factors that may affect the development of cocooning in consumer behaviour. The COVID-19 pandemic that hit the world in 2020 has evoked this kind of feeling in many consumers, which has been aggravated by the restrictions imposed by the state. Owing to the restrictions, social isolation increased and Poles have transferred many activities home, thus forming new habits, which may have a strong impact on their consumption behaviour in the longer term, even after the pandemic comes to an end. It is worth noting that the increase in the level of cocooning directly contributes to the growth of the e-commerce market, which poses new challenges especially for the logistics industry.
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