Ornamental pineapple varieties are promising alternatives for the cut flower, potted plant and landscaping segments. New hybrids from the genetic improvement program of Embrapa Mandioca e Fruticultura (Embrapa Cassava and Fruits research unit) are being launched for these purposes. The objective of this work was to evaluate the acceptance and preference of consumers regarding the esthetics and prices of potted plants, floral stems and other products originating from ornamental pineapple plants. A survey was conducted at the 15th International Fair of Landscaping, Gardening, Leisure and Floriculture (Fiaflora Expo Garden) in the city of São Paulo. Individual interviews were conducted with 205 people, who answered a questionnaire in a random and voluntary manner, considering the following aspects: gender, age group, origin, profession, flowers of interest, acceptance of cut stems (including in the budding stage), potted plants and mini-fruits and amounts they would pay for these items. The results showed excellent acceptance by the public for cut stems (infructescence or budding stage), potted plants and mini-fruits. Most of the respondents were women, aged between 40 and 50 years, involved in landscaping and from the Southeast region of Brazil. The suggested prices for stems ranged from R$ 3.01 to R$ 10.00 and for potted plants the prices were above R$ 20.00.

The growth of Brazilian floriculture is remarkable, both in terms of the number of producers and the cultivated area. To reduce costs and add value, the organic production of ornamental pineapple plants is an option for some consumer markets. This study was carried at the Fundação José Carvalho, municipality of Entre Rios (Bahia State), Brazil, to evaluate the economic viability of the organic production of ornamental pineapple plants, as well as to analyze the economic factors from implantation of the crop to the final production phase. Primary and secondary data collection (technical coefficients and prices) was carried out, which allowed updating the value of these coefficients. After determining the technical coefficients, input prices and product prices were surveyed and were inserted in spreadsheets of production cost and profitability. Data processing and profitability analysis were carried out under deterministic and risk conditions. The organic cultivation system for ornamental pineapples proved to be economically viable, providing greater profitability and production of stems, which is the product of interest.