We study the following vertex-weighted online bipartite matching problem: G(U, V, E) is a bipartite graph. The vertices in U have weights and are known ahead of time, while the vertices in V arrive online in an arbitrary order and have to be matched upon arrival. The goal is to maximize the sum of weights of the matched vertices in U . When all the weights are equal, this reduces to the classic online bipartite matching problem for which Karp, Vazirani and Vazirani gave an optimal 1 −

We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighted) bids. This captures both the Overture model where bidders are ranked in order of the submitted bids, and the Google model where bidders are ranked in order of the expected revenue (or utility) that their advertisement generates. Assuming separable click-through rates, we prove revenue-equivalence between our auction and the non-truthful next-price auctions currently in use.

No abstract

Publishing data for analysis from a table containing personal records, while maintaining individual privacy, is a problem of increasing importance today. The traditional approach of de-identifying records is to remove identifying fields such as social security number, name etc. However, recent research has shown that a large fraction of the US population can be identified using non-key attributes (called quasi-identifiers) such as date of birth, gender, and zip code [15]. Sweeney [16] proposed the k-anonymity model for privacy where non-key attributes that leak information are suppressed or generalized so that, for every record in the modified table, there are at least k−1 other records having exactly the same values for quasi-identifiers. We propose a new method for anonymizing data records, where quasi-identifiers of data records are first clustered and then cluster centers are published. To ensure privacy of the data records, we impose the constraint 1 This work was done when the authors were Computer Science PhD students at Stanford University. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, to republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. that each cluster must contain no fewer than a pre-specified number of data records. This technique is more general since we have a much larger choice for cluster centers than k-Anonymity. In many cases, it lets us release a lot more information without compromising privacy. We also provide constant-factor approximation algorithms to come up with such a clustering. This is the first set of algorithms for the anonymization problem where the performance is independent of the anonymity parameter k. We further observe that a few outlier points can significantly increase the cost of anonymization. Hence, we extend our algorithms to allow an fraction of points to remain unclustered, i.e., deleted from the anonymized publication. Thus, by not releasing a small fraction of the database records, we can ensure that the data published for analysis has less distortion and hence is more useful. Our approximation algorithms for new clustering objectives are of independent interest and could be applicable in other clustering scenarios as well.

No abstract