Purpose of the Study: The article considers the phenomenon of club communication and possibilities of realizing its pedagogical potential by means of social and cultural activities. Methodology: The differentiated analysis of various directions of club communication in the aspect of improving the performance of cultural and art institutions has been carried out. Club communication in this regard is considered as an alternative to the dominance of formalized and regulated communications, blocking the development of an individual as a creative subject. Main Findings: The main characteristics of the organization of club communication processes for solving various psychological problems are identified. Various types of club communication are offered that form the basis of socio-cultural activities. Originality: The problem areas for further improvement of socio-cultural activities using the pedagogical content of created situations of interpersonal communication are identified.

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Purpose of the study: The research goal was to determine the specifics of the axiological approach in the interaction of educational institutions and the family. Methodology: The authors analyzed the views of different researchers on the prevention of adverse childhood experiences, generalized and systematized the prior knowledge and practices of solving the problem under consideration, and proposed an original approach to dealing with this issue. This paper presents the results of the empirical research (a survey of educators, research results presentation in tables and charts, generalizations, and conclusions). Main findings: The authors substantiated the considerable potential of the axiological approach for the prevention of adverse childhood experiences (ACEs), formulated valid conclusions on the nature and characteristics of socio-cultural practices as a means of preventing ACEs in the interaction between educational institutions and the family. Applications of this study: The practical significance of the study includes the possibility of disseminating effective forms and socio-cultural practices of interaction between educational institutions and the family aimed at the prevention of ACEs, as well as teaching educational practitioners the methods and techniques of interaction that feature the significance of the family and childhood, which facilitates the prevention of ACEs. Novelty/originality of this study: Using the axiological approach, which utilizes the interaction of educational institutions and the family for the prevention of ACEs, enriches the theory of education as well as social and cultural activities; it contributes to better understanding the ways of solving ACE problems.

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