Purpose of the study: The focus of the article is the problems of professional self-determination of specialists involved in the organization of socio-cultural activities and the implementation of their social objectives. The international and Russian experience in the field of these activities and its main content in modern conditions are the main points of the paper. Methodology: The paper describes the possible interrelationships of the established traditions in international and domestic socio-cultural practices and current trends in the development of socio-cultural activities. Main findings: The analysis highlights educational, creative and social technologies involving a population in active social and cultural life. Novelty/Originality of this study: Considerable attention emerges in the sphere of potential socio-cultural activities targeting the creative capacity of an individual in various spheres of life.