Nowadays special attention is paid to the development of the creative economy. The creative economy develops through industries based on creative activity, which make full use of human intellectual and creative resources. The authors note that it is very important that the entire system of public administration is focused not only on increasing incomes, but also on enriching the cultural life of the population. This would certainly contribute to the socio-economic development of the region. The authors believe that creativity should become the backbone of the region's creative economy and suggest that the efforts of creative collectives in Novosibirsk should be concentrated within the single economic space as well as suggest suggest creating a tool that will allow the region to integrate creative ideas and the results of creative work into the region's economy.