The goal of this study is to obtain new gains that would provide benefits to businesses from customer complaints that customers offer voluntarily and free of charge. In line with this purpose, in this study, 25,390 online customer complaints concerning banks operating in the retail banking sector in Turkey were analysed by data mining method. By using the clustering method in data mining analysis, complaints were grouped, familiar words, similar or the words used together of the complaints were identified.
As a result of the analysis done, the most frequently mentioned banks among customer complaints and the subjects that customers complained about most were determined. It was revealed that the subjects that the bank customers complain about most within the relevant periods were “branch, credit card fee, cancellation, customer service, subscription fee”. Also, the result emerged that bank customers used the words “unfair” and “victimisation” when expressing their dissatisfaction.
In the last twenty years, entrepreneurship education has developed greatly in developed countries and it is quite effective in terms of entrepreneurial intention. This study aims to find out to what extent entrepreneurial education affects the entrepreneurial intentions of students at Trakya University. Entrepreneurial education has recently been added to the program at Trakya University, and positive results from this study will help to show the effectiveness of these courses. The study found that students who have been in receipt of an entrepreneurial education have deeper entrepreneurial intentions to take action when compared with students who were not in receipt of an entrepreneurial education. Besides, it was found that the percentage of those who are unclear as to whether to establish their own business or not, in terms of all the students who took an entrepreneurship course and those who did not, is rather high; besides, 23% of the students think that entrepreneurship can be learned.
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