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The adoption of innovative technology has always been a complex issue. The agriculture sectors of developing countries are following unsustainable farming policies. The currently adopted intensive farming practices need to replace with conservative agriculture practices (CAPs). However, the adoption of CAPs has remained low since its emergence and reports have suggested that the use of CAPs is scant for sustainable farm performance. This article aims to study three scenarios: Firstly, the influence of personal and CAPs level factors on the intention to adopt CAPs; secondly, the influence intention to adopt CAPs, facilitating conditions and voluntariness of use on the actual use of CAPs; and thirdly, the impact of the actual use of CAPs on sustainable farm performance. This study is based on survey data collected by structured interviews of rice farmers in rural Pakistan, which consists of 336 samples. The final analysis is performed using two methods: (1) a well-established and conventional way of Partial Least Squares Structural Equation Modeling (PLS-SEM) using Smart PLS 3.0, and (2) a frontier technology of computing using an artificial neural network (ANN), which is generated through a deep learning algorithm to achieve maximum possible accuracy. The results reveal that profit orientation and environment attitude as behavioural inclination significantly predicts the intention to adopt CAPs. The perception of effort expectancy can significantly predict the intention to adopt CAPs. Low intention to adopt CAPs caused by the low-level trust on extension, low-performance expectancy, and low social influence for the CAPs. The adoption of CAPs is affected by facilitating conditions, voluntary use of CAPs, and the intention to adopt CAPs. Lastly, the use of CAPs can positively and significantly forecast the perception of sustainable farm performance. Thus, it is concluded that right policies are required to enhance the farmers’ trust on extension and promote social and performance expectation for CAPs. Besides, policy recommendations can be made for sustainable agriculture development in developing and developed countries.

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The framework of the T-spherical fuzzy set is a recent development in fuzzy set theory that can describe imprecise events using four types of membership grades with no restrictions. The purpose of this manuscript is to point out the limitations of the existing intuitionistic fuzzy Einstein averaging and geometric operators and to develop some improved Einstein aggregation operators. To do so, first some new operational laws were developed for T-spherical fuzzy sets and their properties were investigated. Based on these new operations, two types of Einstein aggregation operators are proposed namely the Einstein interactive averaging aggregation operators and the Einstein interactive geometric aggregation operators. The properties of the newly developed aggregation operators were then investigated and verified. The T-spherical fuzzy aggregation operators were then applied to a multi-attribute decision making (MADM) problem related to the degree of pollution of five major cities in China. Actual datasets sourced from the UCI Machine Learning Repository were used for this purpose. A detailed study was done to determine the most and least polluted city for different perceptions for different situations. Several compliance tests were then outlined to test and verify the accuracy of the results obtained via our proposed decision-making algorithm. It was proved that the results obtained via our proposed decision-making algorithm was fully compliant with all the tests that were outlined, thereby confirming the accuracy of the results obtained via our proposed method.