Determining the current state of the insurance market in Ukraine and identifying promising areas for its development. Analysis of the current state of the insurance market is based on methods of analysis and synthesis, induction and deduction. The study of prospects for the development of the insurance services market is based on the methodology of scientific abstraction. The current state of the insurance market is taken into consideration and the dynamics of its development are analyzed. It was found that the current state of the domestic insurance market in its institutional and functional characteristics does not fully meet the trends of the global insurance market. It is substantiated that the functioning of a powerful market of insurance services is an important source of accumulation of funds for their further investment in the state economy. Emphasis is placed on systematizing the function of the insurance services market. The analysis of the main indicators of the insurance services market is carried out. It is established that the indicators of the insurance services market development are insufficient and do not meet the needs of the national economy. The reasons for the decrease in the number of insurance companies in the insurance services market of Ukraine are revealed. insurance companies with foreign capital. It is determined that the reasons for the low level of insurance propagation are the low level of public confidence in insurance companies, lack of awareness of Ukrainians in the insurance sector, and their low capital. The result of the analysis of the state of the insurance services market for 2014-2019 indicates that in general its unsatisfactory condition, which is confirmed by low values of indicators. Reduced number of insurance companies operating in the insurance market, the lack of a unified state strategy for the development of the insurance market in the country, the instability of the economic situation in the country and low confidence in insurers among the population negatively affect the development of the insurance market in Ukraine. The main problems of the insurance services market of Ukraine and prospects of its development were determined. The need to develop an effective and comprehensive strategy at the state level for the development of the national market of insurance services and suggested ways to solve the problems of the modern market of insurance services in Ukraine. Practical significance. The tendencies of development of the market of insurance services of Ukraine are made

Goal. Substantiation of the theoretical basis of the peculiarities of bank investment in the aspect of financial investment in accordance with the criteria for assessing the effectiveness of the securities portfolio.. Method. Substantiation of the theoretical basis of the features of bank investing is based on the methods of theoretical generalization, grouping and comparison. The study of the model of valuation of financial instruments of bank investment and criteria for the effectiveness of the securities portfolio is based on the methodology of system analysis and synthesis. Results. The process of investing in a banking institution by forms has been studied. It is substantiated that the investment process in accordance with the Law of Ukraine "On Banking" and NBU regulations has a certain limit on the bank's resources. The types and forms of bank investments were analyzed, which made it possible to propose a scheme of bank investments, which includes the primary and secondary distribution of bank investments. It is emphasized that banking investment needs special attention in the sector of financial investments in the stock market, as this market is more profitable and is one of the most promising markets for investment. According to the results of the study of models for estimating the value of financial instruments of bank investment and criteria for the effectiveness of the securities portfolio, the fundamental differences in assessing the effectiveness of financial instruments for reverse cash flows based on the fact that there are financial instruments of debt and equity. Scientific novelty. Models that allow to combine the parameters of income and risk of the securities portfolio with the help of one criterion of financial investment efficiency of the securities portfolio, which combines the levels of risk and income in one value, are substantiated. Practical significance. The results of the study form a scientific and practical basis for conducting various analytical and forecasting research in terms of choosing a financial instrument in the securities portfolio in terms of expected return and risk for financial activities, which allows to form a strategy for managing banking investment activities depending on existing stock market conditions

In modern market economy, among the variety of problems associated with the normal and efficient development of enterprises and organizations, one of the main problem is the personnel management. In the near future, the best development will be achieved by those organizations that focus on human resources and their management. Data shows that strategic personnel management in the current context of health care reform will increase the competitiveness of medical institutions. The paper analyzes the state of staffing in the healthcare sector. It was determined that there is a tendency to reduce medical facilities, and the outflow of highly qualified personnel to other sectors of the economy. Thus, since 1990, the number of hospitals has decreased by 43.5%, from 3.6 thousand to 1.1 thousand. Due to this, the number of hospital beds per 10,000 population decreased at the end of 2017, the number of beds decreased by 53.9%. The analysis revealed that in Ukraine there is a problem of layoffs. It is established that in the period from 1990 to 2017 there was a decrease in the number of paramedics in the health care system by a total of 32.1 people per 10,000 population, which is 27.3% of the total number of paramedics in 1990. Research shows that the movement of health workers depends on the movement of labor migration from districts to large cities, and is common in all countries, but in Ukraine there is a tendency to reduce the average number of medical staff at a faster rate than the reduction of doctors. This is due to difficult economic conditions in the country. The analysis of the personnel potential of health care institutions of Ukraine was carried out, which determined a significant reduction of medical staff, especially in the part of paramedical staff. It decreased by 27.3% of the total number of paramedics in 1990. It is determined that the main factors reducing the human resources of health care institutions of Ukraine are the inadequacy of staff training to modern requirements in the field of health care, insufficient material and social security of staff. An effective system of personnel management of a medical institution has been developed, which is based on the formation of human resources and the effective use of the personnel of the medical institution, which includes an analysis of the labor potential of the medical worker; planning and selection of staff depending on the demand for medical services of the institution; development of rules for hiring staff in accordance with labor legislation; application of methods of adaptation of medical staff; application of a transparent method of personnel certification. The characteristics of the functioning of the health care sector, which influence the formation of the personnel management system of medical institutions, have been identified. Directions for improving the personnel management system of medical institutions have been identified, which will ensure high quality of medical services with sufficient material security of medical institution staff and promote the retention of highly qualified personnel in medical institutions, which in turn will increase the efficiency of the health care system as a whole.

Goal. The purpose of the article is to highlight trends and analyze the factors of economic development of entrepreneurship in Ukraine. Method. To achieve this goal, the article used general scientific methods of formal logic, which allow establishment of the factors of negative impact on the development of entrepreneurship in Ukraine. The method of dialectics is used in the work, in particular the method of scientific abstraction, which allows to identify the level of human capital development with the level of entrepreneurship, the impact of the level of economic innovation on business development. Methods of analysis and synthesis were used in the analysis of the state of business development in Ukraine. Results. The results of the study suggest that the subjects of large, medium and small enterprises have a large production and powerful human resources. Entrepreneurship development needs comprehensive support at both the state and regional levels to address structural imbalances. An analysis of the number of employees in large, medium, small and micro enterprises in Ukraine. The dynamics of products produced by large, medium, small and micro enterprises in Ukraine was analyzed. Labor productivity by subjects of large, medium, small and micro-entrepreneurial activity in Ukraine is analyzed. An analytical study found out that recently, businesses are developing at a slower pace, due to objective and subjective factors. Strategic directions of development of business of Ukraine are formed. Scientific novelty. Exploring the development potential of business entities allows you to build activities through the introduction of legislative innovations and comprehensive support for entrepreneurship at all levels of government. Practical significance. The practical significance of the study is to determine the negative effects of the external environment on the state of entrepreneurship

Стаття присвячена актуальному питанню, щодо управління ризиками підприємницьких структур, що є основою роботи з визначення та зменшення ступеня ризику через систему управління ризиками та систему економічних (переважно фінансових) відносин, що виникають у процесі цього управління, включаючи стратегії та тактики управлінських дій. Визначено, що для підприємницьких структур характерно впровадження функціонального підходу управління ризиками. Досліджено сутність ризику через таки його аспекти як: невизначеність, можливість та небезпеку. Обґрунтовано, що управління ризиками підприємницьких структур проявляється через систему комплексу заходів, спрямовану на мінімізацію можливих втрат бізнесу у зв'язку з настанням несприятливих подій. Виявлено складовий елемент системи управління ризиками – політика управління ризиками підприємницької структури, яка проявляється через засоби реалізації, що дозволяють зменшувати негативний вплив ризиків внутрішнього та зовнішнього середовища на діяльність підприємницької структури. Запропоновано бізнес-процес управління ризиками підприємницької структури, що дозволяє через економічно обґрунтовані рекомендації та дії, знизити загальний рівень бізнес-ризику до прийнятного рівня. Обґрунтовано рекомендації, щодо організації системи управління ризиками підприємницької структури за методологією COSO ERM.