This paper presents the findings of a secondary analysis of data collected during a pilot project, Change Up, which used a social norming approach (SNA) to address domestic violence and abuse (DVA) with young people aged 13-14. A SNA is based upon a well-articulated theory of behavior and evidence-based methodology for addressing social justice issues. This reflects a paradigm shift focusing upon strengths and positives, rather than pathologizing behaviors. Adopting a SNA, the Change Up project comprised a baseline survey followed by the intervention (workshop and peer-to-peer campaign), ending with a postintervention survey. It was delivered in two high schools in a UK city between 2015 and 16. A secondary analysis of the survey data collected during the surveys and qualitative data collected at the end of each workshop was undertaken and this is reported here. Change Up data illustrates that most young people in the sample thought that DVA is unacceptable. There was, however, a gender difference in the norms held about the social acceptability of girls using physical violence against boys (and vice versa). The analysis of Change Up data indicates that a social norming approach to DVA programs aimed at young people can be successful in promoting attitude and behavior change. It also highlights a continuing need for young people's education about relationships and gender equality.

A s o ci al n o r m s a p p r o a c h t o c h a n gi n g s c h o ol c hil d r e n's p e r c e p tio n s of t o b a c c o u s a g e S h eik h, A, Vad e r a , S, R av ey, MI, Lov a t t, G a n d Kelly, G h t t p:// dx. doi.o r g/ 1 0. 1 1 0 8/ h e-0 1-2 0 1 7-0 0 0 6 Ti t l e A s o ci al n o r m s a p p r o a c h t o c h a n gi n g s c h o ol c hil d r e n's p e r c e p tio n s of t o b a c c o u s a g e A u t h o r s S h eik h, A, Vad e r a , S, R av ey, MI, Lov a t t, G a n d Kelly, G Typ e Articl e U RL This ve r sio n is a v ail a bl e a t : h t t p:// u sir.s alfo r d. a c. u k/id/ e p ri n t/ 4 3 1 1 9/ P u b l i s h e d D a t e 2 0 1 7 U SIR is a di git al c oll e c tio n of t h e r e s e a r c h o u t p u t of t h e U niv e r si ty of S alfo r d. W h e r e c o py ri g h t p e r mi t s, full t e x t m a t e ri al h el d in t h e r e p o si to ry is m a d e fr e ely a v ail a bl e o nli n e a n d c a n b e r e a d , d o w nlo a d e d a n d c o pi e d fo r n o nc o m m e r ci al p riv a t e s t u dy o r r e s e a r c h p u r p o s e s . Pl e a s e c h e c k t h e m a n u s c ri p t fo r a n y fu r t h e r c o py ri g h t r e s t ri c tio n s. Fo r m o r e info r m a tio n, in cl u di n g o u r p olicy a n d s u b mi s sio n p r o c e d u r e , pl e a s e c o n t a c t t h e R e p o si to ry Te a m a t: u si r@ s alfo r d. a c. u k . Abstract Purpose -Over 200,000 young people in the UK embark on a smoking career annually, thus continued effort is required to understand the types of interventions that are most effective in changing perceptions about smoking amongst teenagers. Several authors have proposed the use of Social Norms programmes, where correcting misconceptions of what is considered normal behaviour lead to improved behaviours. There are a limited number of studies showing the effectiveness of such programmes for changing teenagers' perception of smoking habits, and hence this paper reports on the results from one of the largest Social Norms programmes that used a variety of interventions aimed at improving teenagers' perceptions of smoking. Design/methodology/approach -A range of interventions was adopted for 57 programmes in Year 9 students, ranging from more passive interventions such as posters and banners to more active interventions such as student apps and enterprise days. Each programme consisted of a baseline survey followed by interventions and a repeat survey to calculate changes in perception. A clustering algorithm was also used to reveal the impact of combinations of interventions. Findings -The study reveals three main findings: (i) the use of social norms is an effective means of changing perceptions (ii) the level of interventions and change in perceptions are positively correlated and (iii) that the most effective combinations of interventions include the use of interactive feedback assemblies, enterprise days, parent and student apps and newsletters to parents.Originality/value -The paper presents results from one of the largest social norm programmes aimed at improving young people...