Animation currently shows a fairly high level of flexibility due to the influence of increasingly rapid technological advances. An animation should ideally have aesthetic value, by knowing the aesthetic location in the animation, it is hoped that the social communication process will be more effective. In this article, we use a qualitative method by examining several existing animations, and using literature related to the cases raised in order to obtain more accurate data. Ethical values ​​are needed in a communication medium, in order to attract the attention of the target audience, so that the information contained in the media can be conveyed. Implementation of the aesthetic of animated characters can apply the principle of appeal, so that these characters become more attractive.

Comics are one of the most effective promotional media because they have pictures, text and storylines. The present development of comics is not only made through conventional processes but can also be done in digital processes. This comic gain is taken to carry out the promotion process. The development of the internet today is very rapid. With the help of internet use it can allow an individual to interact with other individuals without any distance limitations. Social media is one of the developments in digital technology that makes it easy for someone to communicate with people without the distance of their location. Social media is an effective publication tool in the publication of comics that contain promotional content so that messages can be received by the wider community. Comics have various types according to their needs, and one of them is the Comic Strip. In the Comic Strip is an effective choice in carrying out a promotional activity. Stripm comics are a type of comic that only consists of a few panel images. However, when viewed in terms of its contents, this comic has revealed the idea of ​​complete content. With the advantages of Comics and social media, comic publications on social media are one of the effective choices in making a promotion.

Comics are increasingly being used as a means of doing business in today's era. Many companies, business entities and individuals do business through online media. The use of comics as a promotional medium in this digital era, of course, must pay attention to the advantages of using comics as a means of digital business. This study was conducted to determine the use of digital comics as a means of digital business on Instagram social media. The qualitative research method is carried out in an inductive way, namely examining the characteristics of each part in Digital Comics that is used as a Digital Business. The use of digital comics as a means of digital business is also a good choice, because by using digital comics the content will become more interesting because in the digital comics, illustrations and text balloons can be applied. Not only as an added attraction, but illustrations and text balloons can also be used as a means of delivering information in digital business activities.

The number of stray dogs in Bali, especially in Denpasar not be separated from the role of the community itself, with the actions of the waste pet dog. Problems will occur if the behavior dispose of these dogs continue to be, the emergence of violence against dogs as well as a variety of viruses, so it is necessary to do an attempt at one of them with the design of a short animation as a means of campaign Stop Wasting Dogs in Denpasar, the goal is to provide education and information to change the mindset of people as well as to instill commitment in keeping a dog. in the process of designing animation theory that is in use in designing the animated short that is the theory of the twelve principles of animation theory and the design principles used in the design of the supporting medium. The research method used is observation method, interview method, the method of literature and methods of the study of the internet. "Attractive" as a concept in the design of a campaign Stop Wasting Dogs in Denpasar through the medium of the animated short, x banner,poster,t-shirt, totebag, booth 3D design,standing characters, content challenge Instagram instastory, stickers, youtube content thus expected to press the case of neglect of a dog that case throw pet dog does not occur again in the people of the city of Denpasar.

Beautifying the environment is one form of our concern as creatures who depend on an environment to live. By beautifying an environment will create a comfortable impression and atmosphere to be in that environment. One of the actions that can beautify the environment is to do mural activities on walls or walls that are less attractive in appearance. Mural is an activity of painting or drawing on flat media, walls, walls or large surfaces that are permanent in nature. Based on the results of observations that have been made in the Astagina Field, which is located on Jl. Mt. Tangkuban Perahu No.291, Padangsambian Klod, Kec. Denpasar Bar., Denpasar City, Bali 80117, has one corner of the large wall that is unkempt and unattractive. So that the Bali Design and Business Institute will carry out mural creation activities in Astagina Field to beautify the environment as well as an embodiment of community service programs.