The purpose of this paper is to study the senior travellers' perception on the importance and performance of Penang's tourism attributes. To do so, the effect of the importance and performance of such attributes on senior tourists' overall satisfaction was also investigated. The perception was assessed by applying importance-performance analysis, whereas its effects were evaluated using partial least squares -structural equation modelling. A total of 12 attributes were chosen in order to evaluate the travellers' satisfaction level towards Penang as a tourist destination. The analysis shows that the senior travellers rated 'accessibility to the destination', and 'local transport services' as the most important attributes, requiring further concentration and improvement. These features ranked as important but achieving a satisfactory level of performance was also discovered. The result of the partial least squares analysis confirmed the effects of both importance and performance of the selected attributes on senior tourists' overall satisfaction.
In the new era of technology, internet turns to be one of the main sources of information, since it is considered cheaper and easier to use. Hence in tourism, two main pull factors influencing potential tourist to visit a destination are recognized as nature and culture which a destination offers. The acceptance of culture as one of the important factors in tourists’ motivation, heritage sites become popular in many countries especially those which are nominated as world heritage sites. This paper is to analyze the condition of available online information about George Town world heritage spots (Penang, Malaysia). As far as heritage is one of the products of tourism and tourism, on the other hand, is a big help for sustainability of heritage sites, providing sufficient information about tourism heritage sites as a promotional key is very important. Top ten tourism websites were chosen and content analysis was performed to find the current situation of those websites. By recognizing heritage as tangible and intangible, the result shows that although the intangible heritages need more concern in sustainability matter, but the information about them are not as complete as the tangible ones. Lack of proper information was seen in most websites and the focus of information was more on tangible heritage and among intangible heritage, the main focus was on food. To support the result of analysis, in-dept interviews were conducted by couple of heritage offices in the city. The main reason behind the lack of sufficient information about intangible heritage seems to be the lack of complete list of them and moreover, promoting this division of heritage needs negotiation with the local residence involving in those activities. The paper suggests providing a complete list of George Town world heritage as far as some of them are disappearing lately, and keeping this valuable world heritage sustainable for next generation needs detailed study and completing the list as soon as possible. In this regard those intangible heritages which are in hazard of disappearing can be maintained by the effort of key holders of the field. Moreover, providing the mentioned list helps the information providers, especially related websites to focus equally on tangible and intangible George Town world heritage.
Although the negative economic impacts of COVID-19 are undiscovered, the tourism industry is recognized as one of the most vulnerable sectors. Considering tourism’s contribution to Malaysia’s GDP, this study aims to examine vendors’ attitudes and perceptions towards international tourists in night markets after the emergence of COVID-19 and the impacts of propagation power of COVID-19 on vendors’ perceptions in Malaysia. As large numbers of informal workers lost 60% of their income worldwide due to the pandemic, a lack of research is observed on vendors’ attitudes after the pandemic, especially in Southeast Asia. The study model was derived on the basis of the revised social exchange theory (SET). A questionnaire survey was conducted among local vendors in Malaysia using a multistage probability sampling method. Findings revealed that place attachment has a significant effect on positive perception but not negative perception towards international tourists’ receptiveness. Results indicate that positive perceptions towards international tourists significantly and positively mediate the relationship among place attachment, economic gain, and involvement with tourist receptiveness. Moreover, the research concluded that vendors still have positive attitudes towards international tourists’ receptiveness due to economic gain and their place attachment and involvement levels during the COVID-19 pandemic.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.