Latinx individuals represent one of the fastest growing cultural identities in the United States. The hegemony of White Eurocentrism in traditional counselor education requires programs to innovate to equip students with the knowledge, skills, and dispositions to address the mental health needs of Latinx‐identifying clients. This article outlines the steps taken by one clinical mental health counseling program to design and implement a Latinx counseling concentration within the existing curriculum. Outcomes achieved and lessons learned in the first 3 years are offered as recommendations to other institutions recognizing the need for a similar concentration within their counselor preparation programs.