We are now at the onset of Fourth Industrial Revolution, thus, Education 4.0 requires more innovative and more engaging pedagogical strategies to develop globally-competitive and functionally-literate learners. Teachers must continue to innovate strategies and approaches to make Science teaching more engaging, more fun and more collaborative. This two-group quasi-experimental action research seeks to explore the effects of the developed AGHAMIC Action Approach (A 3 ) on the conceptual understanding on matter of Grade 6 pupils. The study involved 23 pupils in the control group taught using traditional method of instruction (TMI) and 24 pupils in the experimental group taught using the A 3 in a public elementary school in Zambales, Philippines for the school year 2019-2020. Pretest and posttest were administered before and after the application of the intervention. The study found out that use A 3 and TMI improved the conceptual understanding of the pupils. However, pupils exposed to the use of A 3 yielded a higher gain score compared to the use of the conventional approach of teaching. Science teachers may utilize the AGHAMIC Action Approach to improve pupils' conceptual understanding in science.

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