The article shows marketing and innovation as the central elements of business that contribute to the creation and maintenance of a customer base. The theory and practice of the role of innovation in the modern scientific and technological revolution is considered. The forms of sales promotion by marketing services and sales departments by consulting companies are investigated. It is necessary that in conditions of high competition, the area of the marketing complex should be the focus of attention of the top management of the company.

The article is dedicated to problems that include improving the quality of machine-building enterprises workforce management in post-crisis terms. There are the main specialties of crisis conditions in economy, which have to be taken into consideration while developing policy in enterprise's staff sphere. Actuality and novelty of the problem are in extension of the existing crisis, while studying its consequences we just need to analyze and summarize them by encompassing both theory and practice. The goal of research is finding out possible ways of recovering enterprises' activity, while going out of the crisis on the basis of all resources mobilization and especially labor ones. The methodological basis of research is fundamental works in enterprises' staff management and possibility of usage in modern conditions. The indicators, which define the improving of machine-building enterprises workforce management for defining the weakest places in making perspective routes of work with staff in post-crisis conditions, are considered in detail. Such routes as changing average headcount of industry production staff within the enterprise (IPS) and workers, recovering and improving staff structure, usage of work time, estimation of staff movement, estimation of staff quality, question of labor increasing growth, as an important economical criterion of their usage for enterprises' recovering to the before-crisis development level are studied.

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There is an improvement of the organizational and economic model of operational management of the production of competitive products, which combines and discloses the systematic use of interconnected key principles, methods, tools, forms and processes of operational management in the implementation of production tasks of a machine-building enterprise.

This article proposes an approach to improving methods of managing competitiveness in market conditions. Currently, in connection with the processes of modernization in the economy and changes in market conditions, there is a need to improve the approaches and methods of production management. Russian enterprises are faced with the emerging conditions of competition. The relevance of the article is due to the fact that today the issues of managing the competitiveness of an enterprise have not been sufficiently considered and requires an improved approach to the formation of new mechanisms for managing the competitiveness of enterprises, contributing to its increase and the acquisition of a stable position by the enterprise in the market, based on the development of new scientific methods and principles. The novelty of the article is in the concepts of developing an approach to managing the competitiveness of industrial enterprises, contributing to an increase in their level on the basis of a proposal for a management model based on diagnostics and forecasting of the state of the enterprise and its ability to compete.