The article deals with the problem of degradation of the linguistic personality`s value orientation in the modern information space. In this paper we determine the main directions of pragmatic study. We give the overview for the principles of the amateurism and pseudoscientific knowledge development. The article demonstrate formation of the main destructive directions for the linguistic personality`s degradation. We give examples to false orientation of a linguistic personality in a communicative space. The article shows that the linguistic personality in open communication reflects objectively existing features possession of the information culture and can actively influence the development of the linguistic community of modern media space. We determine the possibilities of mass communication in the conditions of mobile communication. On the basis of content analysis, media work features are revealed in the context of globalization and personality destructuring.

The article deals with studying business communication between the City of Novgorod and the Hanseatic League. The "Methods and study" section provides a detailed theoretical description of the linguistic personality of a diplomat of the 13-15th centuries. The main methods and directions of study and reconstruction of the personality under study are substantiated. The "Results and Discussion" section describes an experiment conducted on the basis of pragmatic linguistics and its results. Using some documents of the 13-15th centuries as the background, we have reconstructed the speech image of a medieval diplomat, the author of international birchbarks. The reconstruction was made as per the methods of pragmatic linguistics. The method is based on comparing some specific syntactic unities and uses of grammar forms throughout the entire body of the analyzed documents. The description of the reconstructed image of the diplomat has enabled to draw a conclusion on the preservation of linguistic traditions throughout the entire period of the existence of autonomous city-states and their relationships with the Hanseatic League.SHS Web of Conferences 69, 00074 (2019)

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