The measurements of Chinese demand on purchasing luxury goods are varying depending on the design implemented by researchers in the previous luxury studies. This review aims to explore empirical implications by identifying the key demands that influence Chinese students or consumers' attitudes towards purchasing luxury goods. Full-text articles related to luxury and published in Science Direct and EBSCO databases during 2009-2018 were collected. Among a total of 480 articles worldwide, the systematic review under PRISMA guideline included 12 articles into this study which represented clearly on Chinese luxury purchasing demands. The findings showed that researchers tended to develop their own measurements. The rating scale method was found in almost all of those studies. Shanghai was the top destination in conducting the research. Most researchers categorized the measurement dimensions following Branding, Price & Values, Design & Uniqueness, and Self-evaluation respectively. This paper will broaden the research pertaining to luxury purchasing demand measurement, and help saving time for future research which shares advantage to students studying in business and luxury marketing education.
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