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ABSTRACT. The paper is based on the topic of sustainable consumption. The authors describe the main definitions and concepts of sustainable consumption using international literature review, however in a narrow sense, concentrate on eco-labelling. Eco-labels and eco-labelling are introduced and their role in sustainable consumption is emphasized by examining the interests of consumers and producers. The secondary comprehensive research is the base of a questionnaire research, which examines the knowledge and attitude (consumer behavior) in connection with sustainable consumption and also eco-labels. This research focuses on the interpretation and the factors of sustainable consumption, in addition the influencing factors of choosing eco-labelled products; within the sample of Hungarian university students who are the members of "future generations". Results of the questionnaire research show the interests on sustainable consumption and eco-labelling; and also highlight the improving fields in raising awareness.

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