‘Won’t somebody think of the children’ is a battle cry calling into question the current positioning of the child and care within international/national childcare policy. This plea is constructed within a framework that recognizes that childcare policies may be guided, developed and implemented in good faith. Nevertheless, there are often (un)intended consequences. The documentary analysis traces the international and Irish quality, affordability and equality arguments underpinning childcare policies and reveals that we may have not only lost sight of the child, but the child is nowhere in sight ([un]intended consequence). While this documentary analysis makes specific reference to the Irish context, the discussion may nonetheless be relevant to the wider international Early Childhood Education and Care (ECEC) community. The analysis draws on my Irish study ( Nolan, 2019 ), a social feminism exploration of ECEC leadership that revealed the difficulty the stakeholders had in marrying their understanding of children and care within the constantly changing international/national conceptualizations of both. While the depiction of the child and the current state of care in the sector may appear bleak, there is the hope that by drawing attention to this situation, somebody (you and I) will answer the call to battle, and begin a dialogue/debate on the child and care in ECEC.