The purpose of this investigation was to examine the psychometric properties of a place-attachment scale using data collected from visitors to the Appalachian Trail in the United States. These data supported a correlated three-factor model consisting of place identity, place dependence, and social bonding. Multigroup confirmatory factor analysis was used to cross-validate the model using two subsamples of the data. Latent factor means were also compared. Although these analyses provided mixed evidence indicating the scale to be a valid and reliable measure of place attachment, there remains some concern about the performance of several indicators (i.e., low factor loadings, low reliability). Latent mean differences were also observed between the two groups on the place identity dimension. The analyses presented in this investigation provide an example of the utility of covariance structure analysis for testing the psychometric properties of scales and for comparing latent mean differences among groups within populations.

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The purpose of this study was to explore the factors that drive festival visitor loyalty to host destinations. Our analysis focused on the role of place attachment as a mediator of the relationship between visitors’ positive evaluation of their festival experience and their loyalty to the host destination. Using structural equation modeling, we found that satisfied visitors at a festival develop a moderate level of emotional attachment to the festival host destination and ultimately become loyal to that destination. Not all dimensions of place attachment and festival satisfaction, however, were statistically significant, nor were they of equal valence in their prediction of the destination loyalty dimensions. Based on these findings, both theoretical and practical implications of this investigation are discussed.

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