Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

Digital content has been part in our life as we mostly spend time with our smartphone. Started from seeing recommendation to purchase something, to see latest news, to gain more information, and to expand their thought. Content Creator isn’t mere content anymore when they reach bigger audience and able to perform product promotion. This includes a fact that content creator can construct the reality around their audience. Deddy Corbuzier has this feat and capacity in his content making report and his capacity of inviting government leaders created new perception of intelligence. This means that the era of content can be as bold as academy.

This research is to answer and offer alternative policy strategies for reducing work stress. Work stress consists of individual level and group level to analyze of effect on employee performance. This type of research is correlational research. Population in this study is PT Centrindo Palmax employees, totaling 150 employees. Sampling in this study used a simple random sampling method with a specified sample of 100 respondents. To answer the hypothesis using multiple linear regression analysis. The results show that individual level has a positive and significant effect on employee performance. Group level has a positive and significant effect on employee performance