Research has shown that innovativeness is a key factor leading to company performance. However, the business environment can play a detrimental effect on company performance by undermining the company’s internal strategic efforts in terms of innovativeness. To test this, 344 questionnaires were sent to manufacturing companies owners and managers. 178 of them were returned and usable to test the study hypotheses. Though a hierarchical regression analysis, it was found that innovativeness has positive and significant effect on company performance, but business environmental dynamism has a negative and significant effect in innovativeness-company performance relationship. Recommendations and other research perspectives are suggested
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