People frequently fail to see themselves as environmentally conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed ecological behaviors as environmentally friendly (what we call positive cueing) renders both cued and non-cued common ecological behaviors more diagnostic for the inference of pro-environmental attitudes (Study 1). As a result, positive cueing increases the likelihood that people will see themselves as consumers who are concerned with the degree to which their behavior is environmentally responsible (Study 2). The cueing of common ecological behaviors leads participants to choose environmentally friendly products with greater frequency, and even to use scrap paper more efficiently (Study 3). We discuss the implications for effective social marketing campaigns.

In an anonymous 4-person economic game, participants contributed more money to a common project (i.e., cooperated) when required to decide quickly than when forced to delay their decision (Rand, Greene & Nowak, 2012), a pattern consistent with the social heuristics hypothesis proposed by Rand and colleagues. The results of studies using time pressure have been mixed, with some replication attempts observing similar patterns (e.g., and others observing null effects (e.g., Tinghög et al., 2013;Verkoeijen & Bouwmeester, 2014). This Registered Replication Report (RRR) assessed the size and variability of the effect of time pressure on cooperative decisions by combining 21 separate, preregistered replications of the critical conditions from Study 7 of the original article (Rand et al., 2012). The primary planned analysis used data from all participants who were randomly assigned to conditions and who met the protocol inclusion criteria (an intent-to-treat approach that included the 65.9% of participants in the time-pressure condition and 7.5% in the forced-delay condition who did not adhere to the time constraints), and we observed a difference in contributions of −0.37 percentage points compared with an 8.6 percentage point difference calculated from the original data. Analyzing the data as the original article did, including data only for participants who complied with the time constraints, the RRR observed a 10.37 percentage point difference in contributions compared with a 15.31 percentage point difference in the original study. In combination, the results of the intent-to-treat analysis and the compliant-only analysis are consistent with the presence of selection biases and the absence of a causal effect of time pressure on cooperation.

Drawing on the social intuitionist model, the authors studied the hypothesis that social value orientations are expressed automatically in behavior. They compared spontaneous and more deliberated decisions in the dictator game and confirmed that social values determine behavior when responses are based on the automatic system. By means of both mediation and experimental analyses, the authors further demonstrate that the automatic expression of social value orientations is mediated by perceptions of interpersonal closeness. A reasoning process can subsequently override these automatic responses and disconnect decisions from perceptions of interpersonal closeness. This results in lower levels of other-regarding behavior, at least for prosocials.

Recent research on the dynamics of moral behavior has documented two contrasting phenomena—moral consistency and moral balancing. Moral balancing refers to the phenomenon whereby behaving ethically or unethically decreases the likelihood of engaging in the same type of behavior again later. Moral consistency describes the opposite pattern—engaging in ethical or unethical behavior increases the likelihood of engaging in the same type of behavior later on. The three studies reported here supported the hypothesis that individuals’ ethical mind-set (i.e., outcome-based vs. rule-based) moderates the impact of an initial ethical or unethical act on the likelihood of behaving ethically on a subsequent occasion. More specifically, an outcome-based mind-set facilitated moral balancing, and a rule-based mind-set facilitated moral consistency.

In the present article we test a social marketing tool, to induce pro-environmental consumer behavior. The tool intends to do so by changing a target's self-perception from someone who usually does not engage in pro-environmental behavior to someone who usually engages in pro-environmental behavior. It is based on the assumption that people may fail to view themselves as environmentally conscious because they consider the common ecological behaviors they display as non-diagnostic for the self-perception at hand (Study 1). Cueing commonly performed ecological behaviors (positive cueing) may render these behaviors more diagnostic (Study 2). As a result, people cued with commonly performed ecological behaviors view themselves more environmentally conscious than people who are not cued or who are cued with non-commonly performed ecological behaviors (Study 3). In addition, positive cueing leads to an increase in proenvironmental choices and behavior (Study 4). Implications for effective social marketing campaigns are discussed.