Prior work on personalizing web search results has focused on considering query-and-click logs to capture users' individual interests. For product search, extensive user histories about purchases and ratings have been exploited. However, for general entity search, such as for books on specific topics or travel destinations with certain features, personalization is largely underexplored. In this paper, we address personalization of book search, as an exemplary case of entity search, by exploiting sparse user profiles obtained through online questionnaires. We devise and compare a variety of re-ranking methods based on language models or neural learning. Our experiments show that even very sparse information about individuals can enhance the effectiveness of the search results.

Prior work on personalized recommendations has focused on exploiting explicit signals from user-specific queries, clicks, likes, and ratings. This paper investigates tapping into a different source of implicit signals of interests and tastes: online chats between users. The paper develops an expressive model and effective methods for personalizing search-based entity recommendations. User models derived from chats augment different methods for re-ranking entity answers for medium-grained queries. The paper presents specific techniques to enhance the user models by capturing domain-specific vocabularies and by entitybased expansion. Experiments are based on a collection of online chats from a controlled user study covering three domains: books, travel, food. We evaluate different configurations and compare chat-based user models against concise user profiles from questionnaires. Overall, these two variants perform on par in terms of NCDG@20, but each has advantages in certain domains.

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