The study referred to the theory of planned behaviour in determining how the selected factors (innovativeness, proactive personality, need of achievement, internal locus of control, risk-taking propensity, lifestyle integration, social networking, resource and opportunity recognition, attitude towards entrepreneurship, subjective norms, and perceived behavioural control) influenced the entrepreneurial intentions and pre-start-up behaviour among the Asnaf millennials in Malaysia. This study collected cross-sectional survey data, which are quantitative data from 310 randomly selected Asnaf millennials from Kelantan, Malaysia using structured interviews. This study used Partial Least Squares Structural Equation Modeling PLS-SEM to analyse the data. The result confirmed the indirect influence (entrepreneurial intention) of attitude towards entrepreneurship, subjective norms, and perceived behavioural control on the pre-start-up behaviour. Findings revealed that all antecedents have a positive and statistically significant effect on attitude towards entrepreneurship, subjective norms, and perceived behavioural control, with an exception to risk-taking propensity. Hence, it is suggested that development programs and policies should enhance the innovativeness and opportunity recognition competency, provide access to working capital, and build a platform to promote entrepreneurial networking in increasing entrepreneurial intention among the low-income Asnaf millennials in Malaysia.

To improve our knowledge of how to protect the environment, this study examined the factors that influence recycling intention and behavior among low-income households. The study adopted a cross-sectional design that relied on 380 low-income households who live in coastal Peninsular Malaysia. The findings revealed a positive effect of eco-literacy, environmental concern, and self-efficacy on the attitude towards environmentally friendly products. Subsequently, the findings also illustrated a positive effect of normative beliefs on subjective norms. Moreover, the results revealed a positive effect of attitude towards environmentally friendly products and perceived behavioral control (PBC) on recycling intention. Finally, there was a positive effect of both PBC and recycling intention on recycling behavior. Although this study's focus on a specific income group from a single country could limit generalizability; the findings nevertheless provide scholars and policymakers with significant insights into promoting recycling activities, which are expected to contribute to the environment and reduce the environmental and economic vulnerability among low-income households. Therefore, environmental and socioeconomic development organizations should assess the feasibility of recycling materials and develop a supportive system that facilitates and encourages recycling activities.

Purpose This study aims to examine the effect of entrepreneurial and market orientations on consumer engagement and the performance of manufacturing small- and medium-sized enterprises (SMEs) under the premise of the resource-based view (RBV) theory. Design/methodology/approach This study adopts a cross-sectional design, and quantitative data were collected from 360 manufacturing SMEs in Peninsular Malaysia. SMEs were selected using a stratified multi-stage sampling method from a total of 37,861 manufacturing SMEs. The respondents were selected from Selangor, Johor, Penang, Perak, Kelantan and Terengganu, as these states make up the majority (79 per cent) of the manufacturing SMEs in Malaysia. Findings Entrepreneurial and market orientations have statistically significant positive effects on consumer engagement. Consumer engagement in turn positively affects the performance of manufacturing SMEs in Peninsular Malaysia. Findings also revealed a partial mediation of consumer engagement between entrepreneurial and market orientations on performance. Research limitations/implications A larger sample size may improve the generalizability of the findings. Managers may be able to apply the findings of this paper in developing strategies for their manufacturing SMEs, specifically, by focusing on entrepreneurial and market orientation to raise consumer engagement and to improve the overall performances of their SMEs. Originality/value This study focuses on manufacturing SMEs in Malaysia, an emerging country with conditions unique to other industrialized countries. This study aims to demonstrate that integrated entrepreneurial and market orientations have significant effects on SMEs’ performance. This relationship could be mediated by consumer engagement. Specifically, consumer orientation may influence the effect of entrepreneurial and market orientations on overall firm performance..

In an attempt to promote the mass consumption of environmentally friendly products in Malaysia, this study presents an investigation of the effects of several selected factors upon willingness to pay and purchase behavior of environmental-friendly products. This study employed a cross-sectional design, in which quantitative data were gathered from a total of 380 low-income household heads from 38 coastal districts in Peninsular Malaysia. The outcomes of this study revealed the positively significant effects of eco-literacy and environmental concern upon attitudes towards environmental-friendly products; normative beliefs and perceived behavioral control on willingness to pay for environmental-friendly products; as well as willingness to pay for environmental-friendly products and perceived behavioral control on payment behavior for environmental-friendly products, among low-income households in coastal Peninsular Malaysia. Programs and policies should therefore focus on promoting environmental awareness and knowledge concerning the relative advantages that are expected to improve willingness among consumers to pay for environmentally friendly products.

Microenterprise is essential for strengthening the economies in developing countries through job creation, skills' development, self-esteem, and knowledge. This study intended to measure the effect of human capital on entrepreneurial competencies and the effect of entrepreneurial competencies on the performance of informal microenterprises owned and managed by women-microentrepreneurs in Kelantan, Malaysia. This study has employed a cross-sectional design and collected quantitative data from 384 informal women-entrepreneurs in Kelantan, Malaysia. The result indicated that human capital and entrepreneurial competencies had a significant positive effect on women microenterprises' performance. Despite the increase in the number of research in this subsector, little attention has been given to the effect of human capital and entrepreneurial competencies on business performance in Malaysia. Therefore, this study aims to examine human capital, entrepreneurial competencies, and business performance among informal microenterprises owned and managed by women in Kelantan, Malaysia. Given that investments in human capital and entrepreneurial competencies improve the performance of informal microenterprises, the government and development organizations should, therefore, focus on entrepreneurship development programs, so that to improve the entrepreneurial competencies among women microentrepreneurs in Kelantan, Malaysia.