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This work considers the Internet of Things (IoT) and machine learning (ML) applied to the agricultural sector within a real-working scenario. More specifically, the aim is to punctually forecast two of the most important meteorological parameters (solar radiation and the rainfall) to determine the amount of water needed by a specific plantation under different contour conditions. Three different state-of-the-art ML approaches, coupled with boosting techniques, have been adopted and compared to obtain hourly forecasting. Real-working conditions are referred to the situation in which training data are missing for a specific weather station near the specific field to be irrigated. A simple but effective approach, based on correlation between available weather stations, is considered to cope with this problem. Results, evaluated considering different metrics as well as the execution time, demonstrate the viability of the proposed solution in real IoT working scenario in which these forecasting are input data to successively evaluate irrigation needing.

This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence. The goal of the solution is to digitalize the business and improve the customer experience with the indoor proximity-based iBeacon technology for personalized marketing advertising. The architecture uses cheap battery powered iBeacon devices, Android App and a recommender system for sending noninvasive advertisement in the right moment to the right customer. The intelligent combination of loyalty programs, personalized location-based marketing campaigns, and connection to existing CRM systems will enable the desirable increase in customer loyalty by also creating ideal circumstances for custom omnichannel marketing.

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