In this article, we study the determinants of corporate entrepreneurial intention (CEI) within small and newly established firms. Given that in these ventures, entrepreneurial activities usually occur as a result of individuals’ behaviors, the CEI of their founders is key to explaining these companies’ ability to become engaged in entrepreneurial actions. Building on the theory of planned behavior, we conceptualize how individual characteristics and contextual variables influence CEI. Our theoretical model of the micro–foundation of CEI is tested on a sample of 200 entrepreneurs, founders of 133 new technology–based firms. Results show that CEI is influenced by situationally specific motivation, individual skills, and perceived environmental dynamism. Managerial implications are discussed.

Purpose -The purpose of this paper is to investigate empirically the relative emphasis accorded by members of a brand community to identification with that community and identification with the brand-owner, and thereby close a gap in the literature to date. Design/methodology/approach -Based on a review of the literature relating to identification, loyalty, and potentially mediating brand-related constructs, a cross-sectional questionnaire-based survey was carried out at a brandfest organised by a major European motorcycle manufacturer. Data collected from 256 respondents were analysed by structural equation modelling, testing seven hypothesised causal links. Findings -Brand loyalty is primarily influenced by identification with the brand community, through the mediating role of brand affect.Research limitations/implications -The findings require confirmation in other settings and industry sectors before they can be generalised with confidence, but point to several fruitful research directions. Practical implications -Brand strategists have new evidence to guide allocation of effort and resources to the effective cultivation and maintenance of brand loyalty. Originality/value -The study makes an original contribution, in a real-world setting, to the understanding of how members of a brand community relate to the brand, and of how their brand loyalty is activated.

We develop a theory of personal, relational, and collective identities that links organizations and consumers. Four targets of identity are studied: small friendship groups of aficionados of Ducati motorcycles, virtual communities centered on Ducatis, the Ducati brand, and Ducati the company. The interplay amongst the identities is shown to order affective, cognitive, and evaluative reactions toward each target. Hypotheses are tested on a sample of 210 Ducati aficionados, and implications of these multiple, extended identities for organizations are examined.

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What conceptual organization underlies evaluative judgments in the mind of consumers? Drawing from the theory of cognitive schemata and from means‐end theory, here we show that customer evaluations can be represented as a set of self‐relevant, interconnected and hierarchically organized elements. Elements of the hierarchy are components of a satisfactory service experience that range from concrete service attributes (such as staff kindness), to higher level benefits (such as the feeling of being looked after), to more abstract values (such as happiness). To construct a hierarchical map of components and explain overall satisfaction the laddering technique was applied to a sample of hotel customers. Results suggest that the links between concrete attributes, high‐level benefits, and values provide a better explanation of overall satisfaction than service attributes alone.