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Purpose: Effective organisation and delivery of parkrun events are entirely reliant on the services provided by volunteers. We explore the motivations and commitment of volunteers who provide these services to further our understanding of volunteers at sport events.Research design: This study explores motivations and commitment to volunteer at weekly parkrun events in Worcester, UK. Data was collected from 92 participants using the Organisational Commitment Questionnaire (OCQ) and a motivation survey. Findings: Results demonstrate a high commitment to volunteering at parkrun whilst also demonstrating high levels of intrinsic and overall motivation. Differences were also found between males and females motivations to volunteer. Practical Implications: Potential mechanisms explaining these differences are discussed to identify future research priorities that may help to develop sustainable strategies to retain and recruit volunteers to parkrun events.Research Contribution: This study identifies demographic differences in sport volunteers at parkrun and suggests that volunteering may not be perceived as leisure.
Research on Generation Z's (Gen Z) sport education is limited in scope. This study explores Gen Z's perceptions of gender equity in sport, with a focus on topic areas that warrant attention in sport management higher education courses to increase awareness around gender inequality. This study of Gen Z students across four European countries, including Belgium, Norway, Netherlands and England, was conducted through eight focus groups. The 54 participants, all born after 1995, were enrolled in an (under)graduate sport programme. Through a thematic analysis we identified four distinct, yet inter-related themes, and explored their link to the interacting processes from Acker's work (1990). Results indicate that intercultural differences exist.Participants demonstrate an awareness of gender inequality in the media and in school sport, while also illustrating how disparities are shaped in school and sport contexts.These findings are encouraging for developing further social transformation, as awareness is a first hurdle to overcome when working towards social change.Awareness around gender inequality could further be increased in higher education by focusing on knowledge gaps found in this study such as the underrepresentation of women in coaching positions or officiating roles, the lower status job roles congruent to traditional gender norms, and the use of quota schemes. The results of this study are relevant for sport and physical education scholars to address and continue challenging traditional gender stereotypes and beliefs as well as foster career and leadership aspirations for the next generation of prospective employees.
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