Implementation of SDGs is the unified goal of 193 UN Member States. FinTech plays a crucial role in achieving it. Therefore, the development of FinTech must be facilitated through proper policy-making and public finance, creating beneficial PEST conditions. However, the interaction of the FinTech PEST environment and achievement of SDGs is a topic that has not yet been addressed. The purpose of this study is to assess the link between these two indicators using statistical methods, indicate SDGs having the strongest link to FinTech PEST environment, and explain the interface to facilitate its useful application within government and financial regulations, as well as administration of the state and municipal financial entities. The results show that the economic and investment potential of Northern Europe is caused by the most favorable PEST environment for FinTech sector development, and demonstrate the existence of a statistical link between FinTech PEST environment and SDG4, SDG8, SDG9, SDG16. There is a clear trend – the more favorable the FinTech PEST environment, the better the achievement of SDGs, the better results of Sustainable Finance indicators, and the higher the Sustainable Finance typology assigned to the country. These results suggest that the goals, targets, and indicators of SDG4, SDG8, SDG9, and SDG16 contribute to the formation of a favorable environment and are conductive to the sustainable development of the FinTech industry in a country. Therefore, sustainability in the development of FinTech industry and finance, and the achievement of SDGs, is a circular process of three interacting factors.

Purpose – to propose an assessment tool of the environment of FinTech sector. Research methodology – systematic analysis of scientific literature has been carried out to form a methodology for FinTech sector environment assessment, which consists of quantitative methods used for the empirical research of the study as follows: PEST analysis, expert evaluation, determination of indicators’ values, normalization of data, multi-criteria assessment (the Simple Additive Weighting (SAW) method). Findings – the practical application of the developed assessment tool is verified by completing an empirical study on the example of the leading FinTech countries as well as the Baltic States. Recommendations for further Lithuanian FinTech sector development are provided. Research limitations – research is based on an assessment of the significance of external environmental indicators of FinTech sector development on a country level. Due to the large number of indicators and countries, only a fraction of factors and countries were selected for research. Therefore, the object of the research requires a more detailed study in the future. Practical implications – the development of FinTech sector has been growing dramatically in the recent years on a global scale, with some countries leading the way due to a more favourable environment. The results show that the proposed assessment tool for the development of the FinTech sector can be used by policymakers in different countries to identify the external environmental factors to improve in order to create better conditions for the development of the FinTech sector. Originality/Value – a new methodology and tool for FinTech environment assessment is developed by the authors as a contribution to the formation of better environment for FinTech sector development. The developed tool provides an opportunity to study the strong and weak sides of the environment development of the FinTech sector, to compare the good practices of other countries and to get ideas for changes in order to create a more favourable environment for the FinTech development on a country level.

FinTech industry development creates the conditions for financial inclusion, which in turn enables the achievement of 8 out of 17 SDGs towards global sustainable development. Accordingly, to achieve sustainable econom-ic development, full financial inclusion and the SDGs, it is crucial to achieve sustainable FinTech industry development and clarify its relationship with the SDGs, since research to date is limited and examines the connection in the narrow sense. Therefore, this paper presents the pilot study on the contribution of SDG indicators to the sustainable FinTech industry development, indicates the main drivers and provides recommendations for further development of FinTech industry in terms of sustainability. The pilot results of expert assessment show that SDG 8 “Decent Work and Economic Growth” contributes to the sustainable FinTech industry development the most, followed by SDG 9 “Industry, Innova-tion and Infrastructure”, SDG 4 “Quality Education”, SDG 16 “Peace, Justice and Strong Institutions”. The pilot results of the multicriteria assessment show that out of 15 European countries, Lithuania has the most sustainable development in terms of FinTech industry, followed by Estonia, Denmark, Finland. These results suggest that Northern Europe is the most suitable European region for sustainable FinTech industry development.